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List CleansingThe easiest way of ensuring that your data is fully up-to-date is to have an ongoing verification/contact programme in place. However, if you don’t have the time or the resources in place to do a thorough job in house you should outsource it. With UK Data Marketing you will have a thorough telephone-based data cleansing service available. List cleaning as it is sometimes known, is the process of telephoning companies from an ‘out of date’ database with the objective of updating the contact details. These details may consist of company name, address & postcode, telephone & fax numbers, website address, appropriate contact name (with job title and email address where appropriate). By investing in UK Data Marketing you can be sure that your data is accurate, up to date and able to be maximised. |
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